Midlife
Reinvention
Lab
Define, design & build your happy second half.
Are you wondering:
Is this it?
✅ Are you idling at midlife? Afraid of wasting more time being stuck and off purpose?
✅ Are you a go-getter, but not sure what to go get?
✅ Uncertainty and fear of the world weighing you down?
✅ Are you overworked but uninspired - teetering on the brink of burnout?
✅ Are you DONE with people-pleasing, perfectionism and imposter syndrome - desperate to do life differently, but not sure how?
✅ Do you suspect you're not the best version of yourself - at work, at home, in your relationships?
✅ Are you looking for accountability and friendship - a place to belong?
✅ Do you feel called to more meaning, more joy and service, but you don't know where to begin?
We've helped hundreds of women just like you.
Welcome to Midlife Reinvention Lab
Where, in just three months, you'll...
Learn to cleverly navigate the midlife dip.
Design your happy second half.
Craft a solid 12 month plan.
Take your first steps with confidence, in community.
Enroll now
Client Gretchen.
"I really don't know where Erin gets her insight, other than that she is highly experienced and robustly trained. She can zero in on the piece of what you are saying...like an osprey to a fish. And, she'll share it with you with a gentle humor that erases your own self-judgment, allowing a faster path to learning. She is kind and generous and funny and wise, always offering the next video or book or quotation that inspires. Just hanging around her you become a better person."
Step One - Define
We invite you to consider who you are now, apart from your history and the roles you have played. Then we help you envision who you'd like to be next. To get serious about it. What's burning within you?
Step Two - Design
Using our proven framework, we help you craft a plan for staying accountable to that thing you've discovered or finally admitted. Taking imperfect little steps every day with faith in community.
Step Three - Build
Your purposeful life isn't discovered, it's built. We help you work through the fear of starting something new - that you're not good enough. We help you build the identity required to become something else and act on it.
Client Christiana
"Erin has a very personal way of getting close up with each of us. She gets to the work in a determined, yet gentle manner. If you wish to know yourself better, I encourage you to work with her. Her empathy and understanding goes beyond anything I expected. Actually, I feel a deep connection with all the ladies in the group. For me, Erin brought about a sense of connection to self and others."
We know midlife.
Everything has shifted: Your identity, your desires, even your physical body.
It's confusing and dispiriting. You need an explanation for the dark woods you're in and a path out - a proven path back to joy, belonging and service.
You have no idea what you're doing next, but this sure ain't it.
Your joy and interests have left the building. You're procrastinating, wasting your precious time on social media looking for a path to purpose in your work, your body & relationships.
You know what you want to do next, but you're afraid to go get it.
Perfectionism, imposter syndrome, a loss of identity, no confidence - they're all an identity problem. You need help remembering who you are and permission to just be that.
Client Tawnya
"The first time I talked to Erin, I knew that she got it and that she had some amazing things to offer. This course was honestly a life changer!
I have learned so much about myself and what kind of life I want to live, what is important to me and how I want to show up for myself and others around me.
I will take things from this course that I will have with me for the rest of my life."
Meet Your Instructor
ERIN KIRK
Professional Certified Coach (PCC)
Level 1 - IFS Practitioner
Energy Leadership
Master Practitioner (ELI-MP)
For eight years, I've helped women in midlife decide what "on purpose" means to them. In their love & work, their minds & bodies, in their spirits & with their God.
I help them face the fear, then plan & pursue what's next.
Join Us!
Three Things Our Midlife Clients Love.
The Tools
We've been coaching women in midlife for eight years, so we know what's meaningful and what's fluff when it comes to defining and building second half purpose. Becoming something else is hard work but having the right tools makes it more efficient and fun. Our framework is focused on one single question: How do we help you get you unstuck, on purpose and moving into joy and impact in the areas most important to you.
The Community
Sure, you can cast new vision, build new habits, make brave moves all on your own, but having accountability partners increases your odds of success by 95%. Plus, the need for more/better/different friends is a common feature of midlife. Our independence has left us dangerously lonely, building back the social fabric we lost is a high value at Girl Catch Fire. Some of our clients have become close friends.
The Results
When our clients do the work with persistence and courage, their lives change. We see our clients quit jobs and get better ones, go on adventures, lose the weight, and start the business. They get healthy, sober, and finally fix or end the relationship. Our clients learn to say no, and when to say yes. We know that the reward for the work they do is the person they get to become. We teach our clients how to live brave, disciplined, joyful, generous lives.
You Ready?
To become something else? To quit reacting to your life and start creating it? The truth is, if you could do it alone, you'd have done it by now. Let us help you become something else at midlife.
Click here to enroll!Midlife Reinvention Lab
is open for enrollment.
Course begins October 20, 2025
Client Kristin
"Don’t wait! If you feel you need help but are reluctant to invest the time and money, do it anyway! It might be one of the best things you can do for yourself!"
