Know what you’re doing with your next 12 months.

 

 Build & test a meaningful midlife plan — without fluff, woo or endless curriculum.

 

SIGN ME UP!

Feeling lost & frustrated at midlife is normal. 

I'll bet you're stuck in 1 of 3 places. 

1. You're overthinking and underacting. 

You make lists. Listen to podcasts. Save ideas. Talk yourself into possibilities and back out of them. There is less at stake than you think. Trying and "failing" with enthusiasm is what moves the needle. You just need permission and a safe place to do it.

2. You're waiting for a perfectly detailed map. 

"I just don't know how it will look," you say, and you never will, because while you're worrying about step 26, step one withers on the vine. Clarity is a result of action. Your behavior is what matters.

3. Midlife kicked your legs out and you think you're the problem. 

Maybe everything looks fine on the outside, but you know it's not fine. Hear this: There's nothing wrong with you. You are beloved and right on time. The second half of your life is supposed to look different than the first. Midlife is the kick-off. It's ok to miss who you were while being excited about who you'll be next. 


I built Midlife Lab just for you.

Girl Catch Fire's Midlife Lab


→ A 90-day mentorship + working group for midlife women ready to build meaning and motion into their lives again.

 

→ Together, we'll build and test a 12-month plan that you actually like - in the company of other midlife women.

 

→ This is not a course. It's a weekly workshop. No need to sit for hours alone behind a computer screen.

 

→ In the lab we guide you into new ideas about your life and you spend the week testing them out.

 

LAB LAYOUT:

Sprint #1 - Learn to Tell the truth: What fits now, what doesn’t. What do you actually want and why.

Sprint #2 - Choose a direction: Sort possibilities and pick one or two. Decide what deserves your focus next year. Slay some dragons.

Sprint #3 - Experiment with consistency: Test ideas and build habits around them before making expensive or dramatic decisions.

Sprint #4 - Refine the plan: Guard your new vision and habits. Keep going, ideally in community. 

LAB DETAILS:

Monday Nights at 6CST — One working hour.

Enrollment is open now. Lab starts September 14. Twelve weeks. 

Intimate group. Limited to 12 founding, all-Female members.

A simple live workshop each week, followed by a real-life experiment.

Lifetime access to replays. 

Business hours voice coaching with Erin via Voxer during the lab.

 

→ Enrollment closes September 12 or when the lab fills. 

 

I WANT THAT!

Why do this with me?

I’m Erin Kirk, a Professional Certified Coach who has spent the last nine years helping women navigate the messy middle between the life they built and the life that fits now.

My work combines rigorous coaching, IFS-informed inner work, practical planning, and a deep respect for your ability to find your own answers. I won’t tell you how to live your life. I will help you stop abandoning yourself and lean in to what's true now and turn it into movement.

Next year will happen either way.

Most women don't even know there's a second half on their horizon. They think the way it is now is the way it will be forever. 

That's optional. 

Imagine if you spent the next year making decisions, running experiments, surviving failures, surprising yourself, and felt some meaningful movement under your feet?

You may find yourself braver, more confident, happier, and less risk-averse.  

You do not need to know exactly where it all leads. You need to make one honest move—and then another and another.

The Midlife Lab is a safe place to practice that. 

I'M READY
GIRL CATCH FIRE'S MIDLIFE LAB

In 90 days you will have:

  • A clear understanding of what you want now—not what you wanted ten years ago. 
  • An actionable plan for the next 12 months, built around your real life, with accountability and support.
  • Real-world experimentation that lets you test your ideas before making dramatic decisions.
  • A small set of specific goals and priorities so everything stops feeling equally urgent.
  • Highly-trained, professional support for the resistance, fear, and second-guessing that tend to appear when you start changing. 
  • Genuine connection with new women who are also building something meaningful in the middle of their lives.


Founding Cohort $850

 

YES! SIGN ME UP.

Midlife Lab is for you if:

 

✓  Your life looks functional, but you feel restless, absent, or quietly adrift inside it.

✓ You know something needs to change, but you cannot turn that knowing into movement.

✓ You are tired of having the same conversation with yourself. Shaming yourself.

✓ You have several possible directions and keep overthinking which one is right.

✓ You want something meaningful ahead of you—and good women beside you.

✓ You are willing to be honest, experiment, and take action but you want a guide. 

✓You’ve done meaningful work with Girl Catch Fire before, and you’re ready to turn what you know into a new season of action.

YES, I WANT IN!

Midlife Lab is probably not for you if:

 

❌ You want someone to fix you, carry you, or tell you how to live your life.

❌ You are looking for passive inspiration without action.

❌ You want a guaranteed, risk-free answer before you begin. 

❌ You need therapy or acute mental-health support rather than coaching.

❌ You are unwilling to make time for the work during these 90 days.

KICKOFF SEPTEMBER 14TH AT 6CST

GIRL CATCH FIRE'S MIDLIFE LAB

PAY IN FULL

$850

Save $100 when you sign up and pay in full.

REGISTER NOW

TWO PAYMENTS OF

$475

First payment due at signup. Second payment due in 30 days.

REGISTER NOW

What do people say  about working with Girl Catch Fire?

Robin

“When I contacted Erin, I felt stuck, frustrated, and angry that I couldn't figure out how to move forward. I had made it through the trauma and was on the other side of it—but now what? The program gave me a self-awareness I've never experienced, and I've been at this self-awareness thing for a long time. I now know my purpose, and I have the tools I need to go after it. Today, I'm excited about my life. The frustration and anger have been replaced with gratitude and peace.”

Jeni

"I was starving for change. I needed someone to help me get out of my spiral of hopelessness. I went through her class with her, and from there this ‘nobody’ who knew nothing of what she was supposed to do or what her specialty was has created a statement that spells it out for her: ‘My purpose is to…’ And it's complete. I know exactly what it is I'm here for, and I have big goals that scare the life out of me—but I'm actually working to achieve them, and have achieved many already.”

Kristin

“I absolutely, positively could not have done this were it not for the work I've done here with you, Erin, and with all of you ladies. I am different. I honestly don't even feel like the same person. I was very activated stepping out of my comfort zone, but I had the tools to work through it even though at times it was hard. I woke up overflowing with gratitude for how far I've come and who I am today versus who I was 18 months ago.”

OK I'M READY.